Questions On Online Internet Marketing Essay - 1480 Words

a. Rivalry (Among Competing Sellers) CyberGold, NetCentives, and MyPoints are the three main online Internet marketing firm. All the competitors offer similar services and products. Competition is based on a non-price dimension like marketing, brand, and search technology. Competitive rivalry is high as the cost of switching firm is low. Because this is relatively new business, there are growth opportunities for economic of scale in advertising. (Gamble Thompson, 2013) b. Threat of New Entrance Online Internet marketing has a low barrier to entry. Since the barrier is low, new entries should be able to offer more incentives, lower marketing cost, and innovative new ideas to market the advertiser products and service. The threat of new entrants is high because online advertising is relative at its early stages and few online Internet marketing firm has set itself apart from its competitor. (Gamble Thompson, 2013) c. Threat of Substitute Products The threat of substitute in the industry is weak. In term of mass marketing, the Internet can reach far more people in every corner of the world. The market is still growing as more users are coming online and new and improve technologies are improving the median we utilize to access the net. Online advertising allows marketers to tailor the company’s product and services to a select market vice mass marketing. It provides benefits, cost saving, and flexibility that you can’t get from television, radio, or newspaper. (Gamble Show MoreRelatedOnline Advertising Methods For Advertising1719 Words   |  7 Pages Online Advertising Methods Background Every day, marketing professional come up with new ways in which they can market their products to consumers successfully. Marketing of products has significantly changed following the invention of the internet. 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